I'm a Principal UX/UI Product Designer, Senior Design Strategist, and Design Systems/DesignOps Generalist, who excel in tackling tough design problems to deliver modern product experiences that are compelling, intuitive, and provide meaningful impact to a business's bottom line.
Senior Planning Web Sites, Marketing Collateral, HTML Email
SUMMARY
In 2013 I was hired by two different startups looking to offer Senior Life Planning resources and products to help families and individuals plan for their elder family members.
The first, Compass Aging Services, a wholly-owned subsidiary of GateHouse Media, asked to work with a 3rd party agency to create a Web site experience, a webinar marketing email, and an intake form for it’s primary product offering of senior life planning services, Care Assure.
From left: Final Marketing Home Page, Care Assure feature page, Webinar HTML-Email, Compass Aging Services, April 2013
Final Home Page design, Compass Aging Services April 2013
One of several earlier concepts for the Care Assure feature page, Compass Aging Services, Feb 2013
Snippet of The Care Assure customer intake form created with ease-of-use in mind for Compass Aging, April 2013
The HTML-Email design for a Webinar for Compass Aging Services, July 2013
Unfortunately by mid-2013, Compass was shutdown before it could launch due to funding. But later that year a NYC-based company we had discussed partnering with, CarePlanners, contracted me to help design a workflow and visual look-n-feel for their Resource Center section.
CarePlanners Resource Center Landing Page, Resource Results for the state of New York, Healthcare Proxy form, Oct 2013Workflow for the CarePlanners Resource Center, Oct 2013The Resource Center landing page for CarePlanners enabled a drill-down to available resources for Senior Life Planning via a map or search, Oct 2013. Resource Center detail page for the state of New York, aimed to provide all the legal and professional resources relevant to Senior Life Planning in that state, as a soft-sell for concierge advisory services the company planned to offer, Oct 2013. Drill-down to a Health Care Proxy form for the state of New York. The form was live-editable via an iframe that could be saved to a customer’s portal, shared, or printed out as a hardcopy, Oct. 2013.
